Restaurant Chain Cuts Delivery Costs by 25%
Restaurant Chain (8 Locations)
Challenge
An 8-location restaurant group was paying 30% commissions to third-party delivery apps, with zero ownership of customer data. They had no loyalty program, no direct marketing capability, and no visibility into per-location performance beyond their POS receipts. Annual delivery commissions exceeded $350K.
Solution
Built a branded ordering app with real-time menu management, a tiered loyalty program (Bronze/Silver/Gold), push notification campaigns, kitchen display system integration for accurate prep times, and a delivery management module. We also built an admin dashboard giving the owners per-location performance analytics.
Outcome
25% reduction in delivery costs (saving $87K/year). 40% of orders now come through the branded app. Loyalty program has 12,000 active members. Average order value increased 15% through in-app upselling.